| 19 April 2007 | ||
| 2:00 pm | to | 3:30 pm |
PRESENTERS: Cathy Sage, Don Alcock
PANELLISTS: Phil Batterham, Ward Rooney,
SESSION REPORT: Use the KISS principle
By Nguyen Dang Vu Long
Scientists who are important contributors to socio-economic development must become more familiar with high-level communication skills.
They need to concentrate on their research while promoting the relevance of their work to practical life.
More scientists should have their work published. They need journalism skills so they can write science stories using simple, well-structured language.
Alternatively, they should be equipped with necessary skills to work with media so their science work can be easily transmitted to the public via stories most appropriate to the nature of their science work.
A number of scientist associations publish newspapers that reflect, not only their voice, but also a comprehensive view of scientific activities worldwide.
Many scientists have gradually become science journalists in this way. Vietnam has many situations like that.
However, several scientists in general are still unable to communicate effectively with the press. They find it difficult to explain their work in terms that are simplistic enough for journalists to quickly understand. They tend to use complex language that is difficult to understand. The result? The story is quite complex or even wrong.
Other scientists provide too much unnecessary information, which confuses the issue and the journalists reporting the story.
Nguyen Dang Vu Long
Reporter
Vietnam Investment Review
175 Nguyen Thai Hoc St, Hanoi
Tel: 84-4 845 0537
Fax: 84-4 823 5281
Mobile: 091 354 3169
E-mail: longndv@yahoo.com
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